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O Boticário e Miguel Krigsner: Papel do empresário Schumpeteriano na indústria

Armando Dalla Costa () and Gustavo Silva
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Gustavo Silva: Mestre em Desenvolvimento Econômico pelo Instituto de Economia da Universidade Estadual de Campinas(UNICAMP). Doutorando em Desenvolvimento Econômico na UNICAMP. Bolsista da Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

No 93, Working Papers from Universidade Federal do Paraná, Department of Economics

Abstract: Firms exist to satisfy people’s basic needs and to fulfil their dreams. O Boticário is in the second case, proposing to make its customers more good-looking and young by providing them with perfumery and cosmetic products. This text aims to review, among the economics theories, the main concepts of the entrepreneurs and his function and, after that, to see how Miguel Krigsner has been innovative, creating new products, and combining new factors of production throughout 30 years of the firm’s history. For that, the text studies the firm’s history, describing the most important experiences for the firm’s success. O Boticário began as a pharmacy in 1977, in the center of Curitiba. When the place became too small to meet demand, a new factory was built in São José dos Pinhais, in 1980. All their produits are made in this factory, both for the national and international market. It is not only in the perfumery and cosmetic areas that O Boticário has innovated. It is has also differed from its competitors in term of products distribution by creating a franchising system that has become a reference, receiving national and international awards. The text ends by analyzing the firm’s relation with nature.

Keywords: O Boticário; perfumes and cosmetics; innovation of products; franchising (search for similar items in EconPapers)
Pages: 26 pages
Date: 2009
Note: Creation Date corresponds to the year in which the paper was published on the Department of Economics website. The paper may have been written a small number of months before its publication date.
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