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O uso de heurísticas no estudo das decisões econômicas

Adriana Sbicca ()
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Adriana Sbicca: Universidade Federal do Paraná

Authors registered in the RePEc Author Service: Adriana Sbicca Fernandes

No 115, Working Papers from Universidade Federal do Paraná, Department of Economics

Abstract: Herbert Simon disseminated his bounded rationality approach in his vast academic production. The recognition of the complex environment and the cognitive limits led him to study about the use of heuristics in the decision-making. Around this idea, a new path to the study of human decisions has been developed. More recently, Daniel Kahneman and Amos Tversky have analysed the relation between heuristics and biases of behaviour, and this approach has gained great space in the academic world. This paper discusses the Simon´s, Kahneman and Tversky’s contributions and proposes a promising complement to the construction of behavioural fundations of Economy.

Keywords: bounded rationality; heuristics; Herbert Simon; Daniel Kahneman; Amos Tversky (search for similar items in EconPapers)
JEL-codes: B50 D03 D83 (search for similar items in EconPapers)
Pages: 18 pages
Date: 2011
New Economics Papers: this item is included in nep-hme and nep-hpe
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