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Demand response as a common pool resource game: Nudges or peak prices

P. Buckley and D. Llerena

Working Papers from Grenoble Applied Economics Laboratory (GAEL)

Abstract: The aim of demand response is to make energy consumption more flexible during peak periods. Using a contextualised CPR framework, we study energy consumption choices. Subjects decide the consumption level of five activities during 10 periods. The total consumption of these activities is the CPR contribution, and payoffs depend on own consumption and the amount consumed by the group. In the nudge treatment, subjects are nudged towards the socially optimal level of consumption using injunctive norms. The average consumption observed in the nudge treatment is used to calculate the price implemented in the price treatment. The objective is to quantify the nudge via an equivalent price. The main hypotheses are: consumption choices will be lower in the treatment groups compared to the control groups; when the price level is fixed according to the nudge result, consumption choices in the price treatment will be equivalent to those in the nudge treatment. Across all 10 periods, consumption is significantly lower in the nudge treatment, and higher for control groups. In the price treatment, consumption remains between the two at or slightly above the target. We conclude that the nudge treatment performs as well as an equivalent price without the implied loss of welfare. When comparing decisions under the nudge and price treatments to the control groups, the consumption decisions are significantly different from period 2 for the nudge and, consistently different from period 7 for the price. We conclude that the nudge is understood and integrated into subjects' decision making quicker than an equivalent price.

Keywords: COMMON POOL RESOURCE; DEMAND RESPONSE; LABORATORY EXPERIMENT; INCENTIVES; NUDGE; PRICE (search for similar items in EconPapers)
JEL-codes: C91 C92 D62 D91 H21 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cbe, nep-ene, nep-env, nep-exp and nep-gth
Date: 2018
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

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