Artificial Intelligence: Opportunities and Managerial Challenges

Frédéric Marty

No 2022-23, GREDEG Working Papers from Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France

Abstract: While the use of artificial intelligence for pricing, search or matching algorithms generates efficiency gains that primarily benefit consumers, firms must be aware that these algorithms can generate situations of non-compliance with competition and consumer protection rules, and that they can expose them to significant reputational risks if their results are perceived as restricting or manipulating consumer choices or even as leading to discriminatory practices. This contribution aims to characterize these risks and insists on the need for companies to implement compliance policies to prevent these damages or to put an end to them quickly and efficiently through algorithmic audits.

Keywords: algorithms; artificial intelligence; consumer manipulation; anticompetitive practices; compliance programmes; algorithmic audits (search for similar items in EconPapers)
JEL-codes: K13 K21 (search for similar items in EconPapers)
Pages: 17 pages
Date: 2022-07
New Economics Papers: this item is included in nep-acc, nep-cmp and nep-com
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Persistent link: https://EconPapers.repec.org/RePEc:gre:wpaper:2022-23

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