The Evaluation of Creativity

Michela Chessa and Benjamin Prissé
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Benjamin Prissé: Singapore University of Technology and Design, Singapour

No 2024-16, GREDEG Working Papers from Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France

Abstract: Creativity is the basis of any innovation. However, there is a long and well documented academic dispute about how to best assess creativity. The Consensual Assessment Technique (CAT) is the most widely used instrument for this task. The CAT is based on a consensual definition of creativity: a product is creative to the extent that expert raters independently agree upon this judgment. It operates on the principle that no external factors should impact the assessment. In this paper, we ask whether this holds true, and we scrutinize the CAT by experimentally investigating potential discrepancies in evaluations of drawings due to three external factors: order effects, social norms, and communication. Our results confirm the robustness of the CAT in serving as a valuable method for assessing creativity at the aggregate level. However, we also identify certain weaknesses at the individual level, particularly regarding the evaluation of drawings in first positions and when subjects are allowed to communicate.

Keywords: Creativity; Innovation; Consensual Assessment Technique; Experiments (search for similar items in EconPapers)
JEL-codes: C91 I25 O31 (search for similar items in EconPapers)
Pages: 44 pages
Date: 2024-05
New Economics Papers: this item is included in nep-exp, nep-ino and nep-mac
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