What marketing scholars should know about time series analysis: time series applications in marketing

Horváth, Csilla, Marcel Kornelis and Peter S.H. Leeflang
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Peter S.H. Leeflang: Groningen University

No 02F17, Research Report from University of Groningen, Research Institute SOM (Systems, Organisations and Management)

Abstract: In this review, we give a comprehensive summary of time series techniques in marketing, and discuss a variety of time series analysis (TSA) techniques and models. We classify them in the sets (i) univariate TSA, (ii) multivariate TSA, and (iii) multiple TSA. We provide relevant marketing applications of each set, and provide illustrative examples.

Date: 2002
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