A cross cultural comparison of long-term supply relationships

Gjalt de Jong and Bart Nooteboom

No 03G23, Research Report from University of Groningen, Research Institute SOM (Systems, Organisations and Management)

Abstract: This paper challenges the received view that long-term supply relationships are a typically Japanese feature, embedded and developed in a typically Japanese society characterized by high levels of trust and cooperation, and for that reason cannot be established in the typically a-cooperative, competitive and low trust Western world of the United States and Europe. Our results from the automobile industry show that (i) suppliers in all three continents are involved in durable relationships, and (ii) that the governance of these business relationships is by and large the same. The few differences that remain are interesting. In our interpretation they suggest that perhaps in the US a ‘third way’ of relationship management has been found. This ‘third way’ combines the advantages of sufficiently durable relations with the advantages of an open system with a variety of relations that benefits innovation. If our interpretation is correct the historical situation may have reversed: for the governance of durable relationships Japanese firms may now learn from U.S. firms.

Date: 2003
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