Price and match-value advertising with directed consumer search

Marco Haan and Moraga Gonz
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Moraga Gonz: Groningen University

No 15012-EEF, Research Report from University of Groningen, Research Institute SOM (Systems, Organisations and Management)

Date: 2015
New Economics Papers: this item is included in nep-com and nep-mkt
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Citations: View citations in EconPapers (6)

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