Geopolitical conflicts, crisis management, stakeholder theory, digital resilience, consumer activism, sentiment analysis, institutional adaptation, brand reputation

Suad Aal Thani ()
Additional contact information
Suad Aal Thani: General Management Department at the Institute of Management, Economics and Finance of Kazan Federal University. Russian Federation Author-2-Name: Author-2-Workplace-Name: Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:

GATR Journals from Global Academy of Training and Research (GATR) Enterprise

Abstract: " Objective - In this paper, the author will explore how McDonald's overcame geopolitical tensions and consumer activism between 2022 and 2025 by applying stakeholder theory, institutional adaptation, and digital resilience as a cohesive crisis management strategy. Methodology/Technique - The analysis has been performed in a qualitative case study design, which implies a combination of thematic interpretation with a critical discourse analysis (CDA) and quantification based on sales trends, sentiment tracking, and data on foot-traffic. This evidence has revealed that a broken stakeholder expectation compels multinational corporations to make trade-offs between corporate governance and franchise autonomy. Finding - The exposure to reputational risk in politically sensitive markets is mitigated by institutional adaptation, including strategic acquisitions and localized CSR. Findings further suggest that negative sentiment is a precursor to a noticeable financial effect, and therefore, real-time tracking is needed during periods of geopolitical instability. Digital transformation, especially sentiment analytics, driven by AI, and enhancing personalized engagement systems, makes crisis resilience stronger and helps recover post-crisis. Novelty - The research introduces an integrated model of crisis management that connects sentiment-based analysis, franchise government systems, and digital resilience capabilities, which multinational corporations can use in geopolitical crises. Through integrative real-time sentiment tracking and institutional and stakeholder-based theory, the research shows the ability of digital tools to anticipate the escalation of the situation and to provide evidence-based response frameworks. Type of Paper - Empirical"

Keywords: Geopolitical conflicts; crisis management; stakeholder theory; digital resilience; consumer activism; sentiment analysis; institutional adaptation; brand reputation. (search for similar items in EconPapers)
JEL-codes: D22 F23 L83 M14 M16 M21 (search for similar items in EconPapers)
Pages: 13
Date: 2025-12-31
References: Add references at CitEc
Citations:

Published in Global Journal of Business and Social Science Review, Volume 13, Issue 4

Downloads: (external link)
https://gatrenterprise.com/GATRJournals/GJBSSR/pdf ... ad%20Aal%20Thani.pdf (application/pdf)
http://gatrenterprise.com/GATRJournals/online_submission.html

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gtr:gatrjs:gjbssr671

DOI: 10.35609/gjbssr.2025.13.4(4)

Access Statistics for this paper

More papers in GATR Journals from Global Academy of Training and Research (GATR) Enterprise
Bibliographic data for series maintained by Prof. Dr. Abd Rahim Mohamad ().