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Innovation Capability and Customer Relationship Management in Building Competent Young Entrepreneurs

Intan Widuri Sakti ()
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Intan Widuri Sakti: Universitas Widyatama, Indonesia Author-2-Name: Gallang Perdana Dalimunthe Author-2-Workplace-Name: Universitas Pendidikan Indonesia

GATR Journals from Global Academy of Training and Research (GATR) Enterprise

Abstract: "Objective – The study aims to learn effect of Innovation Capability and Customer Relationship Management on young entrepreneur’s competency. Methodology/Technique – Questionnaire used for the data collection in this study. The sampling method is probability sampling with simple random sampling technique. The population is all the Marketing students’ year 2012, and the calculated sampling is 100 respondents Findings – From the analysis and explanation using SEM, it is found that Innovation Capability and CRM have a big influence towards young entrepreneurs. Those variables also stimulate them to sharpen their business intuition. Novelty – The study proves importance of Innovation Capability and CRM on development of entrepreneurs."

Keywords: Innovation Capability; CRM; Young Entrepreneurs; Structural Equation Modelling; SEM. (search for similar items in EconPapers)
JEL-codes: L26 O32 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cse, nep-ino, nep-mkt and nep-sea
Date: 2017-03-20
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Published inJournal of Business and Economics Review, Volume 2, Issue 1

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http://gatrenterprise.com/GATRJournals/online_submission.html

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