The Canvas Model as a Strategy for Improving Financial Profits: A Casey Study of Online Businesses in Indonesia

Sri Hapsari Wijayanti ()
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Sri Hapsari Wijayanti: Faculty Economics and Business, Atma Jaya Catholic University of Indonesia

GATR Journals from Global Academy of Training and Research (GATR) Enterprise

Abstract: "Objective � The aim of this study is to identify how the strategy of online businesses can be improved to increase financial profits. The focus of this study is on online businesses selling flowers, taking into consideration the fact that the freshness of flowers does not last long, and that the price and quality of flowers fluctuates depending on climatic conditions. Methodology/Technique � The data used in this research is primary data, obtained by distributing questionnaires for market research, tested against 57 respondents. The respondents were selected using non-probability sampling with a purposive sampling technique. The results of the validation test r count > r table, with 5% significance, shows that businesses providing flower arrangements are in high demand. Findings � The results of the model business identification canvas and the profit and loss projections indicate that the choice of the business strategy series for cut flowers on each element is accurate. The results of the analysis of the strengths and threats also identifies that selling price varies depending on the types of flowers used in an arrangement, and accessories used. Novelty � This research studies how the types of flowers used, the design of an arrangement, accessories used, packaging, and family ownership of a business can effect the interest of potential customers in the Fiore shop in Afrodite. "

Keywords: SWOT; Canvas Models; Communication; Online Business; Indonesia. (search for similar items in EconPapers)
JEL-codes: C50 C53 C59 (search for similar items in EconPapers)
Pages: 5
Date: 2017-12-17
New Economics Papers: this item is included in nep-sea
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Published in Journal of Business and Economics Review, Volume 2, Issue 4

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