Strengthening of Micro Business Innovation

Tjiptogoro Dinarjo Sohari ()
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Tjiptogoro Dinarjo Sohari: Assistant Professor of Mercu Buana University, Indonesia Author-2-Name: Iffah Budiningsih Author-2-Workplace-Name: Assistant Professor of Asyafi'iyah Islam University, Indonesia Author-3-Name: Alvita Sari Author-3-Workplace-Name: Lecturer of Mercu Buana University, Indonesia Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:

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Abstract: Objective - The objective of this study is to produce a model for strengthening micro-businesses innovation through strengthening character and leadership.Methodology/Technique - The method employed in this is explanatory quantitative, multiple regression analysis with SPSS. This is a case study of micro-businesses actors in around Mercu Buana University Campus, Jakarta. The target population is 50 business units and the sample is 49 business units.Findings - The results show that character and leadership simultance have a positive and strong influence as an instrument to strengthen innovation. Further, the correlation between character and leadership simultance and innovation is 0,832; character and leadership simultance 'cannot be ignored' as an instrument to strengthen innovation. Further, innovation can be predicted by character and leadership simultance using a multiple regression model of Y = 0,529 + 0,275 X1 + 0.473 X2.Novelty - The contribution of character and leadership simultance towards innovation is 69%. The remaining 31% is influenced by factors not considered in this paper.Type of Paper - Empirical.

Keywords: Entrepreneurship; Microenterprise; Innovation; Character; Leadership. (search for similar items in EconPapers)
JEL-codes: M1 M10 M19 (search for similar items in EconPapers)
Pages: 8
Date: 2019-09-24
New Economics Papers: this item is included in nep-cse and nep-sea
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Citations: View citations in EconPapers (1)

Published inJournal of Business and Economics Review, Volume 4, Issue 3

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