Current State- of Supply and Demand of Leisure Activities in the Non-Profit Sector

Alena Opletalova ()
Additional contact information
Alena Opletalova: "Palacky University Olomouc, Czech Republic" Author-2-Name: Silvie Hyblova Author-2-Workplace-Name: "Palacky University Olomouc, Czech Republic" Author-3-Name: Zdenka Novakova Author-3-Workplace-Name: "Palacky University Olomouc, Czech Republic" Author-4-Name: Helena Mickova Author-4-Workplace-Name: "Palacky University Olomouc, Czech Republic" Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:

GATR Journals from Global Academy of Training and Research (GATR) Enterprise

Abstract: " Objective - The paper describes leisure activities and the non-profit sector in the field of leisure, the division of non-profit organizations, the definition of associations, marketing, and promotion of non-profit organizations. Methodology - The research investigation is carried out through quantitative content analysis. We analyzed 1301 offered activities, which we further categorized. We carried out the analysis online using the Interactive Map of the Non-Profit Sector, which we supplemented by research on the websites of the Czech Union of Sport, Sokol, Orel, Pionýr, Junák – Czech Scout, the Brontosaurus Movement, and others, and by searching on individual websites. Furthermore, a questionnaire survey was used, where we contacted 280 associations electronically. Findings - The return rate was 35%, and 98 respondents willingly completed the questionnaire. The research aims to analyze selected leisure facilities' current supply and demand. According to the obtained data, it is possible to state whether the leisure activity of the mediated association is pervasive and versatile. The research revealed specific gaps in the market. Other goals of the research are to find out what leisure facilities and services they provide, to reveal whether the selected leisure facilities also provide activities in the online environment and whether there is interest in the given activities on the part of the participants, to find out the methods of promotion of the selected leisure organizations and to determine the factors that, according to the selected leisure facilities affect the demand for leisure activities. Novelty - Recommendations are presented that could ensure increased demand for leisure activities, including the use of modern technologies, which can also attract a large number of new interested parties, especially younger age groups, in the areas of programming, website creation, prevention of cyberbullying, cyber grooming, sexting or in the development of the ability to recognize disinformation within comprehensive digital competences. Type of Paper - Empirical"

Keywords: Demand; Leisure Activities; Leisure Facilities; Online Environment; Supply. (search for similar items in EconPapers)
JEL-codes: J2 J29 (search for similar items in EconPapers)
Pages: 8
Date: 2023-03-31
New Economics Papers: this item is included in nep-des
References: View complete reference list from CitEc
Citations:

Published in Journal of Business and Economics Review, Volume 7, Issue4

Downloads: (external link)
http://gatrenterprise.com/GATRJournals/JBER/pdf_fi ... 0Opletalov%C3%A1.pdf (application/pdf)
http://gatrenterprise.com/GATRJournals/online_submission.html

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gtr:gatrjs:jber234

DOI: 10.35609/jber.2023.7.4(3)

Access Statistics for this paper

More papers in GATR Journals from Global Academy of Training and Research (GATR) Enterprise
Bibliographic data for series maintained by Prof. Dr. Abd Rahim Mohamad ().