Green Purchase Behavior: The Role of Religiosity, Environmental Attitude, and Environmental Knowledge

Julina ()
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Julina: Faculty of Economic and Social Sciences, UIN Suska Riau, Indonesia. Author-2-Name: Dwi Kartini Author-2-Workplace-Name: Universitas Padjadjaran,Indonesia. Author-3-Name: Popy Rufaidah Author-3-Workplace-Name: Universitas Padjadjaran,Indonesia. Author-4-Name: Martha Fani Cahyandito Author-4-Workplace-Name: Universitas Padjadjaran,Indonesia.

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Abstract: Objective � This study attempts to determine the effect of religiosity, environmental attitudes, and environmental knowledge towards green purchase behavior. Methodology/Technique � Data were collected by distributing questionnaire to 14 shopping centers in Pekanbaru City during April - September 2016. Pekanbaru city is one of the provincial capital in Indonesia which experienced many environmental problems. A total of 421 eligible respondents participated in this study. Data were analyzed using structural equation modeling. Findings � The results found that the effect of religiosity, environmental knowledge, and attitude toward green purchase behavior are significant. These three variables explain the green purchase behavior at 67.6%. Besides it also found that religiosity and environmental knowledge have the positive and meaningful impact on environmental attitudes. Therefore, it can be concluded that these two variables affect the green purchase behavior through environmental attitudes. Novelty � The model built in this study tried to integrate the spiritual aspect that has not been touched by previous researchers. The results of this study open up opportunities for further research to further improve both aspects of modeling in combination with other variables as well as the use of statistical analysis

Keywords: Religiosity; Environmental Attitude; Environmental Knowledge; Green Purchase Behavior. (search for similar items in EconPapers)
JEL-codes: I21 Q56 Q57 (search for similar items in EconPapers)
Pages: 6
Date: 2017-07-21
New Economics Papers: this item is included in nep-env, nep-knm and nep-sea
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in Journal of Management and Marketing Review, Volume 2, Issue 3

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