La longue traîne: levier numérique de la diversité culturelle ?

Pierre-Jean Benghozi () and Francoise Benhamou ()
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Pierre-Jean Benghozi: PREG-CRG - Pole de recherche en économie et gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) from HAL

Abstract: In 2004, the editor-in-chief of Wired magazine, Chris Anderson, first made the assumption that the internet was bringing together scattered markets for cultural products which had never hitherto been lucrative, due to their narrow market appeal. With sales of these products thus aggregated, he argued, they were now becoming profitable. Referred to as the Long Tail, this assumption proved persuasive and opened up new prospects for cultural-goods markets, promoting the idea that online sales could potentially increase cultural diversity. This article examines the initial research on the Long Tail assumption, drawing on the results of published academic works and two as-yet unpublished studies. The authors emphasize that, despite the appeal of this argument, the data only partially back up Chris Anderson's assumption.

Date: 2008
Note: View the original document on HAL open archive server: https://hal.science/hal-00406526
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Published in 2008

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