Moteur de recherche et référencement: chassez le naturel

Cécile Méadel () and Joëlle Farchy ()
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Cécile Méadel: CSI i3 - Centre de Sociologie de l'Innovation i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Joëlle Farchy: CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique

Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) from HAL

Abstract: Search engines and referencing: leopards never change their spots...By applying the logic of a two-sided market, Google as an information infrastructure has harnessed the collective mind of web users to serve an efficient business model. Contrary to classic knowledge classification models, access to information on Google is in "natural language". This effectively relegates all the intermediate labour involved in the production of results to the backroom recesses of computer functions, with an outward appearance of neutrality. We show, however, that this belies a sustained effort to order the world in accordance with the programme of action dictated by the search engine, with the actions of those seeking to intervene in the programme and with the development of experimental counter-models.

Keywords: referencing; two-sided market; semantic web; référencement; Google; ranking; marché biface; web sémantique; moteur de recherche (search for similar items in EconPapers)
Date: 2013
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Published in Hermès, La Revue - Cognition, communication, politique, 2013, 68, pp.153-160

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Persistent link: https://EconPapers.repec.org/RePEc:hal:cesptp:hal-00968252

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