Content quotas and prominence on VOD services

Joëlle Farchy (), Grégoire Bideau and Steven Tallec
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Joëlle Farchy: UP1 - Université Paris 1 Panthéon-Sorbonne, CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique, Ecole des Médias et du Numérique de la Sorbonne (EMNS) - UP1 UFR02 - Université Paris 1 Panthéon-Sorbonne - École d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne

Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) from HAL

Abstract: The prevalence of non-linear viewing habits calls for new regulation practices that extend beyond the current scope of traditional audiovisual regulators. Yet content quotas expressed as shares of a VOD service's catalogue are in the process of being implemented across the European Union. Somewhat inadequately, the same methods for regulating cultural diversity have crossed over from linear television to non-linear services. Only a vague mention of prominence in the European Union's AVMS Directive hints at a new, non-linear world, which regulators are ill-equipped to exert control over. We argue that the political ambition to promote European works comes up against unprecedented difficulties of application.

Keywords: Audiovisual policy; European cultural policy; Discoverability; Cultural diversity; Chaire PcEn; Politiques audiovisuelles; Politiques culturelles publiques; Découvrabilité; Chaire Pluralisme culturel et Éthique du numérique; Diversité culturelle (search for similar items in EconPapers)
Date: 2021-10-11
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Published in International Journal of Cultural Policy, 2021, 28 (4), pp.419/430. ⟨10.1080/10286632.2021.1967944⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:cesptp:hal-03990239

DOI: 10.1080/10286632.2021.1967944

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