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Business Models and Modelling Business Models

Charles Baden-Fuller () and Vincent Mangematin ()
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Charles Baden-Fuller: Cass Business School - Cass Business School
Vincent Mangematin: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management

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Abstract: The business model topic has generated a lot of discussion since the phrase first gained currency in academic articles the late 1990s (Zott, Amit & Massa, 2011). This growing attention culminated in the 2010 Long Range Planning Special Issue that brought the field's leading scholars together to answer questions about what the business model was and what was its purpose. A key point that emerged was that a business model is more than a statement of how "value is created and captured"; it is a ‘model' - and, like many other kinds of models - can appear in many guises and serve many purposes. These include being a ‘manipulable device' that can be used to help academics or managers understand the linkages between value creation and value capture more clearly; as well as being an artefact that can be used to convey knowledge about a business and its status to others (see for instance, Morgan and Morrison, 1999; Teece, 2010, Baden-Fuller & Morgan, 2010).

Keywords: Business; Models (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-01183386
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Published in Advances in Strategic Management, 2015, Business Models and Modelling, 33, pp. xi - xxii. ⟨10.1108/s0742-332220150000033013⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:gemptp:hal-01183386

DOI: 10.1108/s0742-332220150000033013

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