Étude de cas. The fruit juice industry, Joker and the battle for fruit juice denominations

Étude de cas. L'industrie du jus de fruits, JOKER et la "bataille du pur jus"

Charlotte Krychowski () and Maryvonne Lassalle-de Salins
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Charlotte Krychowski: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management
Maryvonne Lassalle-de Salins: AgroParisTech

Grenoble Ecole de Management (Post-Print) from HAL

Keywords: Competitive analysis; External review; Key success factor; Porter; Market analysis; Strategic management; Negotiation; Distributor's brand name; Multi-part case study; Lobbying; BCG; European Union; Exam case; Bilingual case study; Briefing case; Porter's Matrix; Strategic analysis; Stratégie politique; Cas à tiroirs; Analyse stratégique; Cas de synthèse; Analyse de marché; Matrice Porter; Union Européenne; Marque de distributeur; Matrice BCG; Cas d'examen; Diagnostic externe; Management stratégique (search for similar items in EconPapers)
Date: 2013-01-01
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Published in 2013, pp.32

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Persistent link: https://EconPapers.repec.org/RePEc:hal:gemptp:hal-02354029

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