Comment communiquer l'action par la sonorité des noms de marques ?

Jamel Khenfer () and Caroline Cuny
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Jamel Khenfer: Zayed University
Caroline Cuny: EESC-GEM Grenoble Ecole de Management

Grenoble Ecole de Management (Post-Print) from HAL

Date: 2021-03-31
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Published in Décisions Marketing, Association Française du Marketing, 2021

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