Social and personal values in advertising: evidence from food advertising in South Korea

Caroline Gauthier (), Marianela Fornerino, Carolina Werle (), Alain Jolibert, Min Seong Lee and Trina Sego
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Caroline Gauthier: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Grenoble Ecole de Management (Post-Print) from HAL

Date: 2020-04-02
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Published in International Studies of Management and Organization, 2020, 50 (2), pp.174-200. ⟨10.1080/00208825.2020.1758422⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:gemptp:hal-03511374

DOI: 10.1080/00208825.2020.1758422

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