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How do creative genres emerge? The case of the Australian wine industry

Grégoire Croidieu (), Charles-Clemens Rüling () and Amélie Boutinot ()
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Grégoire Croidieu: EESC-GEM Grenoble Ecole de Management
Charles-Clemens Rüling: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, EESC-GEM Grenoble Ecole de Management
Amélie Boutinot: ISG - ISG International Business School [Paris], MC - Management et Comportement - EESC-GEM Grenoble Ecole de Management

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Abstract: The present paper examines how a new, creative genre emerges out of a commodity-based industry. Building on the genre-emergence literature, the paper analyzes the Australian wine industry since the 1950s. Based on content analysis of a wide variety of sources, the study identifies four mechanisms that account for creative-genre emergence: shifting and layering of metrics, analogies with established creative industries and practices, resonance with society-level logics, and personification. The results contribute to the genre-emergence and creative-industries literatures.

Keywords: genre emergence; boundary formation; creative industries; production-of-culture perspective; Australian wine (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-agr, nep-cul, nep-his and nep-hme
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Published in Journal of Business Research, 2016, 69 (7), pp.2334 - 2342. ⟨10.1016/j.jbusres.2015.10.002⟩

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DOI: 10.1016/j.jbusres.2015.10.002

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