Consommer des produits alimentaires locaux: comment et pourquoi ?

Aurelie Merle () and Piotrowski Mathilde ()
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Aurelie Merle: MKT - Marketing - EESC-GEM Grenoble Ecole de Management, ICC - Institut du Capital Client - EESC-GEM Grenoble Ecole de Management
Piotrowski Mathilde: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

Working paper serie RMT - Grenoble Ecole de Management from HAL

Abstract: Local food: how and why? This paper highlights local food consumption which was favoured by 83% of French people in 2010. After defining the concept, the consumer perspective and the positioning strategies on this market are developed around four motivations: reduction of health risks, rediscovery of taste, the desire for sustainable consumption and the search for social relationships. The analysis is based on a qualitative study conducted among 52 local food buyers in different channels. Finally, three key managerial implications are emphasized.

Keywords: Local food; short food supply chain; food marketing; producer-to-consumer relationships; Consommation alimentaire locale; produits locaux; circuits courts; marketing agroalimentaire; lien producteur-consommateur (search for similar items in EconPapers)
Date: 2011-07-11
New Economics Papers: this item is included in nep-mkt
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