Diagnostiquer la proximité perçue en vente directe de produits alimentaires

Catherine Herault (), Aurelie Merle () and Anne-Hélène Prigent-Simonin ()
Additional contact information
Catherine Herault: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Aurelie Merle: MKT - Marketing - EESC-GEM Grenoble Ecole de Management
Anne-Hélène Prigent-Simonin: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

Working paper serie RMT - Grenoble Ecole de Management from HAL

Abstract: Assessing the perceived proximity in direct selling of food products In line with the Editorial of Décisions Marketing "Is proximity a new marketing trend?", the aim of this article is to question the managerial relevance of the concept of proximity within the context of direct selling of food products. Through empirical studies in three supply chains - French CSA (AMAP), farm shops and direct selling on markets- we show the interest of assessing perceived proximity since it has a positive influence on consumers trust towards the studied supply chains and allows to discriminate them. The relevance of the concept of proximity being supported, recommendations are then emphasized on two points: which kinds of proximity to encourage and how to enhance proximity in food direct selling.

Keywords: proximity; direct selling; local food; localized systems of food provision; food marketing; producer-to-consumer relationships.; proximité; vente directe; circuits courts alimentaires; marketing agroalimentaire; lien producteur-consommateur. (search for similar items in EconPapers)
Date: 2013-04-18
New Economics Papers: this item is included in nep-mkt
Note: View the original document on HAL open archive server: https://grenoble-em.hal.science/hal-00815506v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://grenoble-em.hal.science/hal-00815506v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:gemwpa:hal-00815506

Access Statistics for this paper

More papers in Working paper serie RMT - Grenoble Ecole de Management from HAL
Bibliographic data for series maintained by CCSD ().