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La netnographie

Maria Mercanti-Guérin ()
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Maria Mercanti-Guérin: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Abstract: Ce document traite des questions suivantes : Auteurs principaux et évolution Mon expérience de la netnographie Faire de la netnographie autrement – L'entreprise comme source d'inspiration Présentation des résultats netnographiques

Keywords: netnographie (search for similar items in EconPapers)
Date: 2015-01-08
Note: View the original document on HAL open archive server: https://hal.science/cel-02056956
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Published in Doctorat. France. 2015

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:cel-02056956

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