Entrepreneurial Opportunities: How do Cognitive Styles and Logics of Action Fit in?
Kathleen Randerson,
Jean-Michel Degeorge () and
Alain Fayolle
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Kathleen Randerson: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique, EDC - EDC Paris Business School
Jean-Michel Degeorge: EPICE-ENSMSE - Département Etudes sur la performance, l'Innovation et le Changement en Entreprise - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - Institut Henri Fayol, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris]
Alain Fayolle: EM - EMLyon Business School, CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
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Abstract:
The aim of this qualitative study is to identify how the perceptions of the entrepreneur on the nature of the opportunity (objective reality/social construction) and his/her cognitive style (analytical/intuitive) influence the process of opportunity pursuit (analytic process/intuition-based process). We find that if expected alignments (analysis/causation/objective opportunity versus intuition/effectuation/constructed opportunity) appear, they are not systematic, and that firm industry and position in the sector are determinant.
Keywords: Business plan; entrepreneuriat (search for similar items in EconPapers)
Date: 2015
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Published in International Journal of Entrepreneurship and Small Business, 2015, 27 (1), pp.19-39. ⟨10.1504/IJESB.2016.073353⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:emse-01141509
DOI: 10.1504/IJESB.2016.073353
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