Château Kefraya, a small-medium sized Lebanese winery with a socially responsible business model

Nadine Dubruc (), Sélim Mekdessi (), Danie Khawaja and Daniel Chartouny
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Nadine Dubruc: FAYOL-ENSMSE - Département Management responsable et innovation - ENSM ST-ETIENNE - Ecole Nationale Supérieure des Mines de St Etienne - Institut Henri Fayol, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Danie Khawaja: Faculty of Economic Sciences and Business Administration - LU / ULB - الجامعة اللبنانية [بيروت] = Lebanese University [Beirut] = Université libanaise [Beyrouth]

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Abstract: This paper focuses on the study of a Lebanese SME, Château Kefraya, operating in the wine sector, with a particular emphasis on its business model. Therefore, this research falls within the framework of a qualitative approach; it is based on a single case study. It highlights the development of the SME, from a wine producer to a company offering, in parallel, services especially related to wine tourism. Elaborating the business model of Château Kefraya has yielded a representation of this winery and reveals how its value is generated, remunerated and shared. Based on the obtained results, we were able to underline the importance of labelling to ensure quality in the SME and its commitment to corporate social responsibility.

Keywords: Lebanese SME; winery; business model; BM; corporate social responsibility; CSR; Labelling; quality; business model matrix; socially responsible BM (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (3)

Published in International Journal of Entrepreneurship and Small Business, 2017, 32 (1/2), pp. 28-46. ⟨10.1504/IJESB.2017.085983⟩

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Journal Article: Château Kefraya, a small-medium sized Lebanese winery with a socially responsible business model (2017)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:emse-01585817

DOI: 10.1504/IJESB.2017.085983

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