Modeling Commercial Processes and Customer Behaviors to Estimate the Diffusion Rate of New Products

Alain Bloch, Daniel Krob () and Ada F.S. Ng
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Alain Bloch: LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Daniel Krob: LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Ada F.S. Ng: LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: We propose a formal model for describing commercial processes and customer behaviors in order to estimate the diffusion rate of new products among time.

Keywords: Diffusion Rate; Customer Behavior; Modeling; Marketing (search for similar items in EconPapers)
Date: 2005
Note: View the original document on HAL open archive server: https://hal.science/hal-00018553
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Published in Journal of Systems Science and Systems Engineering, 2005, 14 (4), pp.436-453

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00018553

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