How France`s potential franchisees reach their decisions: a comparison with franchisers perceptions

Michel Kalika ()
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Michel Kalika: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2004
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Citations: View citations in EconPapers (10)

Published in Journal of Small Business Management, 2004, 42 (2), pp.218-224. ⟨10.1111/j.1540-627X.2004.00107.x⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00155335

DOI: 10.1111/j.1540-627X.2004.00107.x

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