Le choix d'un magasin: qu'est-ce qui fait courir les consommateurs?
Michel Kalika ()
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Michel Kalika: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
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Date: 1984
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Published in Revue Française du Marketing, 1984, 98 (2), pp.66-76
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00155347
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