Brand Value and Governance Implications

Loïc Sauvée
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Loïc Sauvée: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2006
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Published in Communication to the 98th EAAE seminar, Chania, Greece, June 29 - July 2, 2006, Greece

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