Du choix des médias au management d'un portefeuille de médias

Michel Kalika ()
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Michel Kalika: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2007
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Published in Connaissance et Management, Economica, pp.261-269, 2007

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00157021

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