Postmodernité et étude des comportements de consommation: deux illustrations par la définition des rumeurs et les méthodes d'étude des communautés

O. Brodin ()
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O. Brodin: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2008
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Published in Francis SALERNO, Hervé COLAS. Marketing : Analyses et perspectives, 4/5,, Vuibert - ISBN 978-2-7117-6940-7 (Collection Entreprendre), pp.105-127., 2008

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