Le co-design d'individualisation et de co-création: situations, motivations, valeur

Annabel Salerno

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Date: 2007
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Published in Marketing : Analyses et perspectives, 3,, Vuibert ISBN 978-2-7117-6940-7 (Collection Entreprendre), pp.169-196., 2007

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00185275

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