Le rôle du genre dans l'évaluation de l'extension de marque

Salim Azar ()
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Salim Azar: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Genre de la marque; Extension de marque; Personnalite de la marque (search for similar items in EconPapers)
Date: 2007
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Published in Colloque Doctoral de l'AFM, 2007, France. pp.1

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00191118

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