Que nous apprennent les données de navigation sur le comportement des internautes ?

David Flacher ()
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David Flacher: CEPN - Centre d'Economie de l'Université Paris Nord (ancienne affiliation) - UP13 - Université Paris 13 - CNRS - Centre National de la Recherche Scientifique

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Abstract: Using an original panel data and factorial analysis, this article captures a part of the learning process of home Net surfers, from a cognitive and experiential point of view. It shows the existence of several phases of learning: the browsing of the Web, through relatively long but not very frequent sessions, followed, after a relative intensification of uses, by utilitarian practices of the Web, through shorter and more frequent sessions. It also appears that the development of Internet surfing and of e-commerce are relatively independent. A few indications suggest that a new dynamic is possible with the new access technologies.

Keywords: Consommation; internet; web; quasi-consommation; quasiconsommation; comportement; navigation; panel; Consumption; quasi-consumption; quasiconsumption; behavior; surfing (search for similar items in EconPapers)
Date: 2005
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Published in Systèmes d'Information et Management, 2005, 10 (4), pp.29-60

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00194617

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