Efectos de las variables ambientales y atribución en las emociones en centros comerciales. Una aplicación en la compra de perfumería y cosmética

Enrique Bigne (), L. Andreu, R. Chumpitaz and V. Swaen
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R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
V. Swaen: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2006
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Published in Revista Española de Investigación de Marketing, ESIC, 2006, 10 ((17)), pp.45-68

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