L'orientation « marché » est-elle une stratégie rentable pour l'entreprise ?

J.J. Lambin and R. Chumpitaz
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R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2006
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Published in Recherche et Applications en Marketing (French Edition), 2006, 21 ((2)), pp.1-29

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