La participation du consommateur: coproduction, définition et enjeux

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A. Carton: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2007
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Published in Francis SALERNO, Hervé COLAS. Marketing : Analyses et perspectives, 23 ((2)), Vuibert ISBN 978-2-7117-6940-7 (Collection Entreprendre), pp.297-314., 2007

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00199296

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