Dynamic modeling of web purchase behavior and e-mailing impact by Petri net

Christine Balagué () and Lee Janghyuk
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Christine Balagué: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
Lee Janghyuk: Korea University [Seoul]

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Abstract: This article introduces Petri nets to model the dynamics of Web site visits and purchases in wish list systems. The basic model performs better than a classic negative binomial regression model. It is also extended to measure the impact of e-mailing intervals on the number of connections and purchases.

Keywords: Internet; Wish list; E-mail; Petri net; Dynamic model; Stochastic process (search for similar items in EconPapers)
Date: 2007-06
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Published in Recherche et Applications en Marketing (English Edition), 2007, 22 (2), pp.39-55. ⟨10.1177/205157070702200203⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00203657

DOI: 10.1177/205157070702200203

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