De l'intermédiation à la prescription: le cas de la télévision

P. J. Benghozi () and Thomas Paris ()
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P. J. Benghozi: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Thomas Paris: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Keywords: audiovisuel; prescription; marché; distribution (search for similar items in EconPapers)
Date: 2003
Note: View the original document on HAL open archive server: https://hal.science/hal-00231010v1
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Published in Revue Française de Gestion, 2003, 1 (142), pp.205-227

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