Utilisation de l'argument citoyen dans les campagnes de communication des entreprises. Analyse des risques dans la perspective d'une crise

V. Swaen and J. Vanhamme
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V. Swaen: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2006
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Published in de la Broise P. et Lamarche T. (Eds.). Responsabilité Sociale : vers une nouvelle communication des entreprises ?, Paris : Septentrion, ISBN 2-85939-963-1,, pp.75-98., 2006

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00253903

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