Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation

M. Antioco and M. Kleijnen
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M. Antioco: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2007-05-22
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Published in Proceedings of the 36th European Marketing Academy Conference, The European Institute for Advanced Studies in Management. University of Reykjavik, May 2007, Reykjavik, Iceland

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00256350

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