Les stratégies du marketing écologique à partir d'une perspective de « stakholders »

J. Rivera, R. Chumpitaz and V. Molero
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R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2005-01-21
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Published in Congres International Marketing Trends, Jan 2005, Paris, France

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