Modélisation de la valeur client ou lifetime value (LTV): synthèse et extension des modèles

M. Calciu () and F. Salerno
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M. Calciu: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
F. Salerno: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2007
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Published in Marketing : Analyses et perspectives, Vuibert ISBN 978-2-7117-6940-7 (Collection Entreprendre), pp.315-330., 2007

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00259792

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