La théâtralisation de l'acte de vente. Le cas des voitures d'occasion

Jean- Yves Barbier
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Jean- Yves Barbier: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Date: 2003
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Published in Colloque Langue, Economie, Entreprise, 2003, France

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