Emergence de stratégies d'offres innovantes fondées sur la conception. Le cas des grandes entreprises générales de bâtiment françaises

Sihem Ben Mahmoud-Jouini
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Sihem Ben Mahmoud-Jouini: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Date: 2000
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Published in De l'idée au marché - processus d'innovation et lancement de produits nouveaux, Vuibert, pp.0-0, 2000

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00262624

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