The Distribution Function: at the Heart of managing Cultural-Product Industries

Pierre-Jean Benghozi (pierre-jean.benghozi@polytechnique.edu) and Thomas Paris (paris@hec.fr)
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Pierre-Jean Benghozi: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Thomas Paris: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: Cultural industries (music, publishing, movies, television) faced similar trends in recent years : growing importance of distribution, raising costs in promotion, concentrating demand on fewer products, restructuring value added chain. Internet was considered, at a given time, as a lever to promote diversity and to support an expanding creation ; on a contrary, its development contributed to increase concentration and give more importance to prescription and distribution portals. Our communication aims at analyzing precisely the role of distributors in the chain value of cultural industries : aggregating demand, prescribing cultural goods to consumers, contractor for producers. We study distribution comparing more specifically three models of cultural industries : book publishing, movie theaters and television. These models provide with a conceptual framework considering distribution as a network structure. They help to report trends at stake in cultural industries : mass distribution and dematerialization, transforming business models...

Keywords: industrial distribution; creative industries; cultural industries; business model; distribution (search for similar items in EconPapers)
Date: 2005
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Published in 8th Intern. Conf. on Arts et Cultural Management, 2005, Montréal, France

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