The launch of innovative services: lessons from automotive telematics

Sylvain Lenfle and Christophe Midler
Additional contact information
Sylvain Lenfle: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Christophe Midler: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: In the literature on NPD, most existing studies on the end of the design process concentrate on managing ramp-up of manufactured products. However our economies increasingly depend upon services. This article examine the management of the final phases of the design process of an innovative service. Our research make three contributions : 1) we show that the concept of ramp-up is insufficient for understanding the phenomena at works. The nature of services means that two types of learning – technical and sales – take place at the same time. 2) an analysis of the data collected confirms this difference by bringing to light great contrasts in these two dimensions. 3) This led us to identify a new field for NPD research : the design of the sales process.

Keywords: project management; Automotive telematics; Automotive Industry; Product Launch; Ramp up; Sales; Design Theory; Innovation Management; Management de projet; Services; Télématique automobile; Industrie automobile; Lancement de produit; Montée en cadence; Vente; Théorie de la conception; Gestion de l'innovation (search for similar items in EconPapers)
Date: 2006
Note: View the original document on HAL open archive server: https://hal.science/hal-00263133v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in 13th IPDMC, 2006, France

Downloads: (external link)
https://hal.science/hal-00263133v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00263133

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().