Projects and innovation: the ambiguity of the literature and its implications

Sylvain Lenfle
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Sylvain Lenfle: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: The strategic role of new product development and innovation makes design performance a central concern of managers. Project management therefore appears to be an adequate solution to the integration problems raised by these activities. Work such as that of Clark et Fujimoto (1991) has helped make heavyweight project management a dominant organizational model. In this article, we wish to question this tendency to equate projects and innovation. This tendency can, in fact, appear surprising inasmuch as Clark et Fujimoto indicate that their research does not take into account the question of advanced engineering or basic research. We therefore believe that it can lead to improper use of the project format to manage innovation. We feel that, in line with work on project classification a distinction should be drawn between the various design situations to which different types of projects will be suited. Qualitative research conducted at a European automobile manufacturer on Telematics services will allow us to identify the management methods suited to the most innovative projects, i.e. those for which neither technologies nor customer requirements are known at the start of the project (referred to by Atkinson et al. (2006) as "soft" projects) We will show how these situations shake up traditional project management models and will propose five management principles adapted to this new situation.

Keywords: project management; Automotive telematics; New Product Development; Innovation Management; innovation; Management de projet; Services; Télématique automobile (search for similar items in EconPapers)
Date: 2007-09-01
Note: View the original document on HAL open archive server: https://hal.science/hal-00263330v1
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Published in IRNOP Conference, Sep 2007, Brighton, France

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